Project Challenge
Objective
The primary objective was to simultaneously elevate the overall look and feel the of the key touch point whilst removing external 3rd party platform dependcies. As a result, this would enable greater efficiency of the websites content maintenance by simply transferring to a more internal focused platform. Furthermore, lower costs and enable an improved eco-system.
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Design Approach
Objective
As the business continued its hyper-growth, content and product naturally followed suit. Design fundamentals,
user first approach and consideration will always remain key objectives. Intuitive UX flow aligned with an ehanced UI and optimised performance would
really uplift the new touch point.
Multiple design iterations took place to refine, develop and achieve the desired standards. On top of this,
brand video production ran parallel to ensure a dynamic brand activation.
The Solution
Conclusion
The redesigned website reflects the business commitment to innovation, while maintaining a coherent brand identity.
The strategic use of color, typography, and imagery evokes emotions through stories and establishes a strong connection with new and existing visitors,
leaving a lasting impression.
Moreover, the optimisation of the website's performance and responsiveness guarantees that users can fully enjoy
content from various devices and value a consistent experience across platforms. This inclusivity and accessibility will undoubtedly broaden reach and
attract a wider audience.
Ultimately, the outcome of the website redesign project sets a new standard for Play'n GO's online presence and continues to strengthen its position in the
market. With detailed consideration of UX design principles, user-friendly interface, and enhanced functionality, the website is poised to captivate
and convert visitors, supporting further growth and success in the iGaming landscape.
The redesigned website launch can anticipate a range of positive outcomes:
- Increased user engagement
- Higher conversion rates
- Enhanced brand loyalty
- Content maintenance efficiency