Project Challenge
The why
New ambassador, Carl Froch stepped into the ring to relaunch
partypoker's Big Guaranteed Tournaments, the new Power Series.
The task was to simply deliver
an energised art direction and execute excitement to support the new cross-sell activation.
01
Design Approach
The how
To celebrate the new brand activation, directed photo shoots took place to provide a range of creative assets as part of the promotion. How could we not only utilise such assets but furthermore to really support the push and make the activation a succesful launch? The connection between boxing and poker would prove to be the catalyst, acting as the hook. An unique opportunity to cross-sell by merging both boxing and the world of poker as one, resulting in the USP generating a wider appeal and target audience.
The Solution
Conclusion
The art and creative direction was to simply capture the atmosphere from live boxing events, and visually transmit the
energy it brings throughout the creative.
Tying in the ambassador brand activation with the Power Series provided true substance to drive the promotion, allowing the boxing theme to come alive.
This was a great way to connect with the audience, elevate retention and new player aquitision, simulatenously enhancing brand loyalty.
I received
glowing feedback from Carl Froch on the master artwork - "It's amazing, I absolutely love it!"