Project Challenge
Objective
In the summer of 2015, partpoker launched - Kings of Vegas.
This unrivalled opportunity in the world of poker gave its players the chance to fulfil a lifelong dream, the dream of
heading to the place affectionately known as Sin City and play in the WPT500 at Aria in Las Vegas.
Essentially this promotional
package required a desired level of creative direction and execution to mirror the ambitions of this tier 1
promotion for the brand.
01
Design Approach
Objective
Inspiration drawn from the location and venue of the WPT500 tournament, to encapsulate and truly echoe the magintude of the promotion itself. Soak up the neon glows, the bold signage and translate the vibe to support the promotion.
The Solution
Objective
As Lead Designer, I devised visual experience to reinforce the ambitions of this tier 1 promotion
by creating a bespoke set of iconography consisting of 12 carefully crafted 3D neon signs. This direction enabled flexibility to impact
all platforms, from web to social, through to events and TVC. The devised art and creative direction enabled
a progressive, fresh look and feel with cohesion throughout while ensuring brand consistency.
This succesful promotion
was a giant step forward for the business, raising the bar, forging future partnerships and remaining present as a regognised leader in the world of poker.